At IFA 2019, Pundi X has unveiled the name and the new look of its fully powered by blockchain smartphone. Blok on Blok (BOB) was previously named “XPhone”. BOB has been finalized as the official name that would be used for launch in the market.

BOB is the first-ever Smartphone where all the data will be executed on the blockchain ecosystem of Function X. Function X is a novel service framework that is build by improving the existing internet and blockchain architectures. Here, no centralized service provider will be able to keep the data of users while using their services. This means every call, text and digital platform access will ensure privacy and security with the fully decentralized access.


Under Control: Design & Data

The core feature of BOB is that it allows its users to seamlessly switch between the Blockchain mode and Android mode. While the Android mode will work as the traditional Android phones we are all familiar with, it’s blockchain mode will run on the open-source function OS and will contain all decentralized processes of BOB.

BOB will not only give users complete control over their data but will also let them personalize its design. BOB has evolved in terms of its internal and external designs since its introduction as XPhone. But keeping its customers first, it offers a customizable design as per its user’s need.

Each unit of BOB will come equipped with an MOD Assemble Kit. It will consist of detachable parts that make up the phone’s external look. The users will have fun assembling and building their very own Blok On Blok Phone. They will even have the option to add their own accessories to personalize BOB.


Decentralized Future: A possibility

Co-founder and CEO Zac Cheah recently said,  “BOB marks a big step forward in our mission of creating a Blockchain Internet, a fully decentralized network where every piece of data shared is under the owner’s control.”. He further added, “More importantly, BOB gives a sneak peek of a world powered entirely by blockchain technology, where everyone has control over their own data and everything is executed with the expectations of immutability and transparency.”

BOB will serve as the gateway to this Blockchain Internet, the ability to use Decentralized Apps (Dapps) and access blockchain-powered platforms.  However, it will also play a crucial role in keeping the entire network active. This will be made possible with each BOB unit functioning as a node of the chain.

The company has decided to produce and distribute the first 5000 units as prototypes before its retail.

It is currently priced at USD 599 and above and will be made available on Kickstarter.