The search engine and advertising giant Google is tightening its policies on the content that can be advertised on its platform. In a blogpost, the director of Sustainable ads Scott Spencer said,

We updated several policies to address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs).

According to a post by the company, the new policies will take effect in June 2018.

Earlier this year in January, Facebook had also banned ads that related to ICOs and other cryptocurrency related products. The current predicament with these ads is that there is no one to ratify and differentiate scammers from genuine companies trying to build innovative blockchain softwares. Google and Facebook that earn a lot of their revenue from advertising, want create and maintain a trusted and safe space for their clients, as well as users.

In 2017, Google removed more than 3.2 billion ads from its network for policy violations. Scott also said in his blog,

“Our work to protect the ads ecosystem doesn’t stop here—it’s ongoing. As consumer trends evolve, as our methods to protect the open web get better, so do online scams. Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us.

As the crypto-mania continues to grow, genuine ICO markets will have to think of innovative ways to educate and market their products.